Back to the Case Studies
on Imported, Farm-Raised Shrimp
The United States has repeatedly
found illegal antibiotics on farm-raised shrimp imports. In response,
consumer groups started to raise public awareness about potential dangers
of shrimp. U.S. shrimp fishermen, who harvest shrimp from their natural
environment and do not use antibiotics, became concerned that consumers
would be turned off of their products.
Southern Shrimp Alliance
needed to ensure their product was distinguished from the problem.
By working with reporters and consumer groups, Cohesive Communications
ensured that the coverage on CBS, PBS, and The Wall Street Journal, among
others carefully limited the antibiotic problem to certain imported, farm-raised
shrimp, and put forth U.S. shrimp as a healthy alternative. The result:
Consumers concerned about adulterated shrimp are distinguishing U.S., wild-caught
shrimp from imported, farm-raised shrimp.